The Next Level: Netflix's Dynamic Approach to Video Game Monetization



by SEDEDIN DEDOVIC

The Next Level: Netflix's Dynamic Approach to Video Game Monetization
© Gamer Heaven / Youtube channel

In a significant change, Netflix is considering a shift in its video game business model, signaling a departure from its traditional subscription-based approach. The streaming giant has so far included games as part of its subscription package, but the company is now exploring options that may include selling games separately.

According to reports from The Wall Street Journal, Netflix is considering different approaches, including introducing microtransactions and in-game advertising. Currently, Netflix subscribers enjoy access to a collection of mobile games at no additional cost.

Similar to Apple's Arcade subscription service, these games are ad-free and largely free of microtransactions. However, it seems that this will no longer be the case. Among the proposed ideas is a move to charge for larger games while offering access through a more affordable subscription tier that includes in-game ads.

However, none of these potential plans have been finalized at this time. But it must be admitted to Netflix, which is a typical streaming platform, that this idea with smaller subscriptions along with ads could be a complete hit, because we certainly noticed a noticeable drop in the popularity of the most expensive games.

Now that everything is available on the Internet, hardly any game can extract 100 or 150 dollars from the players' pockets.

Too Hot To Handle ahead of GTA and FM 2024

This year, Netflix made significant inroads into the gaming space by expanding its offering with titles such as Football Manager 2024 Mobile and GTA: The Trilogy.

Surprisingly, the most popular game turned out to be the dating simulation game "Too Hot To Handle" by the Croatian studio Nanobit. With more than seven million downloads, it caught the attention of the audience and highlighted the potential for diverse gaming content on the platform.

This game is proof as well as reason that Netflix is seriously thinking about its video game offering. These potential changes suggest a dynamic strategy aimed at attracting a wider audience and providing more options for subscribers.

We will closely monitor and report on the evolution of Netflix's gaming model on our website, and it is evident that Netflix is trying to redefine its role in the rapidly developing world of digital entertainment.

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