Why Major Console Manufacturers Are Abandoning X's API?

Nintendo will no longer pay for X integration, and the platform reportedly charges API fees starting at $42,000 per month

by Sededin Dedovic
Why Major Console Manufacturers Are Abandoning X's API?
© Geeker Mag./ Youtube channel

The game's maker stated that as of June 10th, direct integration with the Switch album of images on the X platform will stop working. With the departure of Nintendo, all three major console manufacturers dropped support for split-screen on the X.

The official X Games account posted a strange response that downplays its central role in the departure of game makers. "@xGaming" posted: "Our relationship with Nintendo remains strong. We are working together to ensure a smooth transition for all users." "We will continue to work with partners to bring new and exciting experiences to our global gaming community." "Specifically, X charges companies more than $40,000 a month to access its API.

Sony's PlayStation and Microsoft's Xbox have already removed their integration with X last year." Wired first reported last year that access to the cheapest Enterprise API plan starts at $42,000 per month. The upper levels are reportedly priced at $125,000 and $210,000 per month.

Microsoft led the change when it announced that Xbox would leave the API plan in April 2023. Sony held out until November. A monthly expense of $42,000 (or more) may not seem like much to these wealthy mega-corporations. However, even they have their limits.

After all, quick social screen sharing is a marketing feature from a corporate perspective. If their accountants look at the analytics, compare it to Musk's fees, and see that it's not worth it, they'll do what profit-driven entities do and cut costs.

But at least "the collaboration with Nintendo remains strong," as X claims. Nintendo says that integrated Facebook sharing is still enabled, but warns that it could be removed at a later date. We can say that today there is a trend in the technology and gaming industry where cost-cutting measures are becoming more common, even among the most profitable companies.

The high cost of API access on X's platform appears to be a significant factor in the decision of these major players to end their integration.