Greg Norman on LIV Golf's ambitions and goals



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Greg Norman on LIV Golf's ambitions and goals

Greg Norman is the main man of LIV Golf and the person from whom the most is expected. Although he is under huge criticism, he seems to know how to deal with it. Norman revealed what he thought of their project; "One word: Product.

We knew how good the product was, because of the business model. It was about getting the product to show itself. In six rounds of golf (the first two events, in London and Portland, Ore.), look at what we’ve done to change the perception of what LIV was all about.

The players and the fans have spoken and we couldn’t be happier. Each week, we build the product better and better and better. That’s our goal. Our runway is a really long one to keep building, because every week is different."

New York

Norman is convinced that New York is a big market that can offer him a lot. "Look, this was a market we were going to focus on immediately, because the PGA Tour wasn’t focused on it. They’re not playing in New York, New Jersey, Boston, Chicago, which is insane.

So, we wanted to make sure that we brought our product to this market, and New York City is obviously the home of the CEOs and the institutional money. So, it was logical that we get here sooner than later." Trump Bedminsterd will be interesting.

Norman expects a lot. "Going into Portland (the second event) I was nervous because of all the white noise, and it just turned out to be white noise. Coming here it’s a little bit different because it’s President Trump’s property.

I was more nervous for Portland than London (the first event) just because of the sentiment from the senator (Oregon Senator Ron Wyden) and how he was going against us — for all wrong reasons.