Balenciaga's creative director Demna Gvasalia issued an apology to the public after a campaign glorifying pedophilia was published. "I want to personally apologize for the wrong artistic choice of concept for the gifting campaign with the kids and I take my responsibility," Demna wrote in the Dec 2 post.
"It was inappropriate to have kids promote objects that had nothing to do with them." "I need to learn from this, listen and engage with child protection organizations to know how I can contribute and help on this terrible subject," the 41-year-old continued.
"I apologize to anyone offended by the visuals and Balenciaga has guaranteed that adequate measures will be taken not only to avoid similar mistakes in the future but also to take accountability in protecting child welfare in every way we can." He added that in the coming period, he will start cooperating with organizations for the protection of children in order to contribute to the solution of the problem to some extent.
"We strongly condemn child abuse; it was never our intent to include it in our narrative," the company said in the statement. "The two separate ad campaigns in question reflect a series of grievous errors for which Balenciaga takes responsibility."
"We strongly condemn child abuse; it was never our intent to include it in our narrative," the company said in a Nov.
28 statement. "The two separate ad campaigns in question reflect a series of grievous errors for which Balenciaga takes responsibility." "Our plush bear bags and the gift collection should have not been featured with children," the statement continued.
"This was a wrong choice by Balenciaga, combined with our failure in assessing and validating images. The responsibility for this lies with Balenciaga alone." "All the items included in the shooting were provided by third parties that confirmed in writing that these props were fake office documents," the statement explained.
"They turned out to be real legal papers most likely coming from the filming of a television drama. The inclusion of these unapproved documents was the result of reckless negligence for which Balenciaga has filed a complaint." The brand added, "We take full accountability for our lack of oversight and control of the documents in the background, and we could have done things differently." "We want to learn from our mistakes and identify ways we can contribute," the statement concluded.
"Balenciaga reiterates it sincere apologies for the offense we have caused and extends its apologies to talents and partners." As a reminder, Balenciaga published photos in which girls pose holding teddy bears wearing chains. Balenciaga designer Lotta Volkova also posted bizarre photos of children on her Instagram profile.