On the recent Eras Tour, Taylor Swift, a 34-year-old American singer, is on track to earn over a billion dollars as she embarks on her most recent tour. Due to the covid-19 pandemic, this is the sixth concert tour of this well-known musician, since it was not possible for her to tour in support of her studio albums Lover, Folklore and Evermore due to the pandemic.
This was, without a doubt, one of the greatest tours in history. Many of the concerts sold out within minutes of ticket sales being made available to the public. While the singer is just finishing up the first leg of her wildly successful US tour, the Economic Times reports that she has become the first artist to sell $1 billion in tickets, despite not yet having completed the second leg of her tour.
It has even been suggested by some that this tour may actually earn as much as 1.5 billion dollars in earnings, which would mark a very impressive achievement.
Earnings: $13 million!
As a result of the fanaticism over this particular music star, her fans are willing to pay an average of $245 per night for her concert, which, based on estimates, brings her an incredible $13 million in revenue for just one night.
According to a Wall Street Journal report, the success of the tour is so high that it could eclipse Elton John's farewell tour if the gross revenue from tickets, merchandise, and sponsorships is measured in terms of gross revenue from its earnings.
According to Billboard, the tour would also have brought in $590 million based on the original 52 dates that were slated across the country. The tour has now been expanded to include dates all around the world, including Latin America, Asia, Australia, and Europe, and will now take place through the year 2024.
According to the latest information available, Swift will be able to earn even more money with her tour as it currently has at least 106 dates.