Amazon’s “The Rings of Power” lands record 25mln viewers in less than 24 hours


Amazon’s “The Rings of Power” lands record 25mln viewers in less than 24 hours

As “The Lord of the Rings: The Rings of Power” had been rolled out on Amazon Prime this week, the streaming service provider had claimed that the series which had had a record budget of $715 million including a whopping $250 million for the rights of original triology, had snatched up 25 million views in less than 24 hours after release.

On top of that, Amazon Prime’s “The Lord of the Rings: The Rings of Power” came forth at a time when Amazon’s stance in streaming media industry appears to be fizzling out, as many industry analysts were quoted saying that the series’ success is largely linked to Amazon’s standing in a highly competitive streaming industry war.

Nevertheless, early readings suggested that the series could have had an excellent haul amid claims from Peter Jackson that the series had mimicked the much-beloved trilogy of “Lord of the Rings”. Peter Jackson, the 60-year-old Kiwi filmmaker and screenplay writer, was the director of original “Lord of the Rings” (2001-2003) triology that had grossed a gargantuan $2.991 million worldwide.

Amazon’s “Lord of the Rings” scores 25 million views in opening day

Nevertheless, Considering the criticism that the Amazon’s “Lord of the Rings” had to digest even before release, a 25-million views seemed to be a tantalizing number.

Followed by the announcement, Amazon Studios’ head, Jennifer Salke, said in a separate statement, “It is somehow fitting that Tolkien’s stories — among the most popular of all time, and what many consider to be the true origin of the fantasy genre — have led us to this proud moment.

I am so grateful to the Tolkien Estate — and to our showrunners J.D. Payne and Patrick McKay, executive producer Lindsey Weber, cast and crew — for their tireless collaborative efforts and boundless creative energy.

And it is the tens of millions of fans watching — clearly as passionate about Middle-earth as we are — who are our true measure of success”.