James Cameron and Avatar success



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James Cameron and Avatar success

James Cameron has been the director of films such as Terminator, Alien, Avatar and Titanic, with the latter two being respectively the first and third highest-grossing films in the history of cinema. His directorial work has grossed a combined $ 5.2 billion.

Cameron ventured into the production of documentaries and later in the conception and implementation of new film technologies. Cameron has also contributed to the realization of underwater filming, the development of computer graphics and three-dimensional cinema.

Cameron is also the founder of Lightstorm Entertainment, an independent film production company. At the end of 2009, Avatar was released in cinemas, a film that introduces new visual technologies to the world of cinema. The innovative special effects were created by New Zealand company Weta Digital, known for Peter Jackson's The Lord of the Rings trilogy, founded, among others, by Peter Jackson himself.

The film was the first to be shot in 3D Fusion Camera, a type of high-definition 3D digital camera to which Cameron himself, along with Vince Pace and Rob Legato, devoted 6 years of development. Ever since he got to experience high definition 3D for documentaries, Cameron has stated that he would never make films with traditional motion picture film again.

The film grossed $ 278,958,507, becoming the highest grossing in the history of cinema, being surpassed 10 years later by the Avengers: Endgame film, directed by the Russo Brothers, released in 2019 and distributed by Disney, which grossed $ 2,797,800,564.

On March 13, 2021, Avatar returned to the top of the chart with $ 2802013640 following a new release in Chinese cinemas. In October 2010 Cameron said he had signed a contract with Fox to shoot two more chapters of Avatar. Both sequels would be produced as the first film by Cameron's own Lightstorm Entertainment, in partnership with 20th Century Fox.

In 2011, Disney signed a contract to build a large themed area on the movie Avatar at Disney's Animal Kingdom, part of the Walt Disney World Resort complex in Florida. Also in 2011, a fourth chapter is added to the sequels, scheduled for 2016, with Cameron's intention to release one a year.

The 3 sequels, however, undergo numerous slips. Avatar has generally received positive reviews from critics. The site Rotten Tomatoes reported that 82% of 331 professional reviews gave a positive rating on the film, with an average rating of 7.4 out of 10.

The general consensus of the site is that it can be more impressive on a technical level than to the narrative, but Avatar reaffirms James Cameron's singular gift for imaginative and compelling cinema. On Metacritic the film was rated 83 out of 100 based on 37 reviews.