Blockbusters Are Flopping at the Box Office: Are Superhero Movies Too Expensive

Does a film really have to spend huge sums of money to be recognized by the audience?

by Sededin Dedovic
Blockbusters Are Flopping at the Box Office: Are Superhero Movies Too Expensive
© Warner Bros. India / Youtube channel

This year, 13 films had a budget of more than 200 million dollars, and in December, the 14th, Aquaman and the Lost Kingdom, will arrive. However, most of those films still struggle to make money. This is because the price of a film includes not only the production budget, but also all kinds of promotions.

This means that the final results of earnings at the box office and from digital versions of films, which are not always transparent, cannot be the only measure of a film's success. Of the 14 films, seven are Disney's, nine are sequels or new versions of existing works, and five belong to the world of Marvel and DC film adaptations of comic books.

The idea that a film has to be expensive to be attractive to viewers is not new, but this year it got a little worse with corona and strikes, so the promotional periods were extended and the costs increased.

A big change in film investments

While most of the films mentioned made more than their budgets, only one actually made a lot of money for the creators, and that was James Gunn's Guardians of the Galaxy 3.

Back in the day, superheroes and other spectacles were cheaper, so in 2016, Deadpool cost $58 million and earned $782 million at the box office. This year, Barbie grossed $1.44 billion and cost $135 million, still less than $200 million, though not an insignificant budget.

On the other hand, there's Five Nights at Freddy's, which, despite mixed reviews, has so far turned a $20 million budget into a $272 million gross. The movie Captain Marvel 2, which is currently in theaters, seems to continue this negative trend, as it has not been successful so far.

However, some analysts believe that he still has a chance to recover the invested money and earn something from it. Statistics show that people are eager to go to the cinema and will reward original ideas, if only there was someone who would not play the safe ticket, but do something new and original. After the last failures of big titles, we will see if anything will change in the future.