Florence Pugh joined the list of celebrities targeted by "missiles" at public events when she was hit in the face with an object while promoting Dune: Part Two in Sao Paulo, Brazil. The incident, captured on video and widely shared on social media, has raised concerns about fan behavior and the potential for serious harm.
Pugh was posing for photos with co-stars Timothée Chalamet, Austin Butler and Zendaya when an object flew out of the crowd and hit her below the right eye. She visibly flinched and touched her face, obviously shaken by the blow.
Although the nature of the object remains unidentified, the footage shows Pugh picking it up afterwards.
More and more such and similar events
The incident follows a worrying trend of celebrities being targeted at public events.
Earlier this year, Bebe Rexha required stitches after being hit by a phone at her concert. Harry Styles faced candy missiles in the eye and Kelsey Ballerini was pelted with a bracelet.
This ugly procedure has become a trend
Artists such as Adele have openly condemned such behaviour, calling it "idiotic" and "the opposite of good manners".
Taylor Swift even stopped a concert in Buenos Aires to make a plea to fans, saying: "Throwing things on stage scares me because if it hits one of the dancers, it could trip them." A misplaced object could cause serious injury, not to mention the psychological impact of such a target.
They are human beings who deserve respect and basic safety. As Pugh herself expressed, she was "really, really special" to be a part of Dune: Part Two. Let's make sure that her experience, as well as that of other performers, remains special for the right reasons – the joy of art, the connection with fans and the shared magic of a live event.
Dune: Part Two hits theaters on March 1, 2024. Let's hope its release is celebrated with cheers and applause, not missiles and neglect.