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Bubba Wallace is one of the most recognizable faces on the NASCAR scene. As the only black man in NASCAR, he worked hard to prevent discrimination. In an talk with SXSW, he revealed how the cooperation with NASCAR related to 'black lives matter' has begun.
"It didn’t,” he said, as quoted by motorsport “I just went and did it. That was the risk”. At one point in NASCAR, the Confederate flag was banned “In the short-term, you kind of go through the rumps and bumps, but we look at this year.
We had an exhibition race in the heart of L.A. at the Coliseum and over 70% of the ticket sales were all first-time fans that have never seen a race,” Wallace explained Buba believes that sports should work on promoting the fight against discrimination He added, “I wanted to bring awareness inside our four walls.
Our sport needed the biggest culture shift of all”. Beetle Wallace is a brand ambassador for Columbia. “Being real. Being yourself. That’s the easiest way of going about life,” he said. “The more I can be myself and feel comfortable with everything that I say and do, the companies that align with that, those are the ones that resonate the most with me because they’re uplifting and wanting to push that same positive message”.
Buba on his role
Buba emphasizes that he has realized what his role is, and that he does not want to be just a NASCAR driver, but something much bigger. Obviously Buba wants to dedicate himself to people and discrimination “You have to go through these trials and tribulations to figure out as you go.
I feel like my my mission in life may be much bigger than [just being a race-car driver.]" "So it’s understanding your spot in life and how to surround yourself with the right people to help you elevate not only yourself, but the people around you”.