Haile Deegan Disappointed with NASCAR Social Media PR: She Gave Them Advice
by SEAD DEDOVIC | VIEW 245
As the only female driver in the top three NASCAR series, Haile Deegan is dissatisfied with NASCAR Social Media PR's work. Deegan recently talked about her social media activity and how she draws attention to herself in an interview with Monster Energy's Unleashed podcast.
“People get to watch the race in live time, and they go, ‘Okay, in a day or two, I get to watch her video to see all the behind the scenes of it. And so I feel like that’s such a cool way to drive people to watch the race because they get to see it beforehand where, before the YouTube video comes out, and what happens before we kind of tell our side of the story and stuff.
So I just think that there’s, I wish I could be more involved in NASCAR, and help them out with it,” Deegan said.
Haile Deegan gives advice
According to Deegan, NASCAR Pr is not doing well right now, and that there are a lot of things that need to be changed in order for them to succeed.
"No guys, stop trying to script everything so bad.’ Stop sending people to go film an Instagram story of a Cup driver walking to the grid and go, ‘Time for the race”. That’s lame. Stop doing that”.
Deegan believes that influencers can be an important example for NASCAR. They know best how to attract attention and gain popularity. Deegan is not a person who likes ordinary things and thinks that college guys work according to the same principle.
“I wish people took more advice from the social media influencers themselves, and less of the same people that are going to college. Going through their textbook, going up business marketing. And going up, do this, do this, do this, and they all do the same thing,”.