Luka Dončić Resolves Brand Dispute with Mother, Introduces New Logo

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Luka Dončić Resolves Brand Dispute with Mother, Introduces New Logo

Luka Dončić, the Slovenian basketball star and rising business mogul, found a way to resolve a dispute with his mother over the name of his brand. The Dallas Mavericks player had originally submitted a request to the US Patent and Trademark Office (USPTO) to cancel the registration of the brand "Luka Dončić 7", which is owned by his mother, Mirjam Poterbin.

The dispute began in 2018, during Dončić's first season with the Mavericks, when he was just 19 years old. At the time, he gave his mother consent to register his full name as a trademark. But in July 2021, he announced that he wanted to revoke that consent.

Dončić had hoped to register his brand as simply "Luka Dončić", but the USPTO rejected the request due to the existing registration of "Luka Dončić 7" under his mother's control.

This led to a lawsuit between the two parties.

However, according to American media reports, Dončić found a way to "deceive" his mother by coming up with a new logo. The new logo features the numbers "77" configured to look like "LD" with an "S" outline to denote Slovenia, his native country.

"I have a lot to look forward to as I continue to grow as a player and a person, and it's important to me to control my own brand and focus on giving back to my communities," Dončić said in a statement provided to NBA reporter Marc Stein.

Rasho Nesterović, a former NBA center and now the highest-ranking official in the Slovenian Basketball Federation as secretary general, had this to say about the situation: "I've known Luka and his family for a very long time.

As Luka continues to grow into a smart young businessman, he is simply making sure he has full control of his brand. But his focus here is 100 percent on this EuroBasket. He is a true competitor and his top priority is leading his national team." After the lawsuit, Dončić's mother claimed that Luka had fallen under the influence of other people who wanted to use him and that she was now left without significant income related to the use of her son's brand.

Despite this, Dončić has managed to find a way to take control of his own brand, and move forward with his career and business ventures.