Sauber Set to Unveil New Name in Formula One!

Sauber, a mainstay in the Formula One world, is on the verge of unveiling a significant change for the upcoming season.

by Faruk Imamovic
Sauber Set to Unveil New Name in Formula One!
© Getty Images Sport/Clive Mason

The Swiss-based Formula One team, Sauber, is poised for a significant transformation with the departure of Alfa Romeo as its title sponsor. The impending change, which includes a new team name, is creating a buzz in the F1 community, as revealed by team representative Alessandro Alunni Bravi.

A New Identity on the Horizon

The change comes as the team's deal to race under the Stellantis-brand Alfa Romeo ends this year. Alunni Bravi, speaking at the Autosport Awards event, hinted at the forthcoming changes. "On the 10th of December, as soon as the FIA will publish the entry list we will of course announce a new team name.

I think it will be a surprise," he said. This announcement marks a pivotal moment for Sauber, which will become the Audi factory outfit starting in 2026. Alunni Bravi elaborated on the transition, noting, "It's not a limbo period, we build our future here and now, it's not that there is a separation between the Sauber period and the Audi period." He emphasized the team's ongoing efforts toward this transformation, working closely with group CEO Andreas Seidl since the beginning of the year.

Preparing for a Competitive Future

Despite the excitement surrounding the new partnership with Audi, Sauber faces the challenge of improving its performance. Finishing ninth out of ten teams last season, Alunni Bravi acknowledged the need for a significant step forward to compete among the top five.

"The entry of Audi in Formula One as of 2026 is big news for the entire F1 community, not just important for Sauber to be chosen as a strategic partner," he added, highlighting the broader implications of Audi's entry into the sport.

Managing Expectations and Strategic Plans

As Sauber prepares for its new identity and strategic partnership with Audi, the team is also focusing on its approach to communication, marketing, and overall team development.

This period of transition is seen as an opportunity to redefine the team's presence in Formula One, with an eye on future successes and contributions to the sport.