Usain Bolt has applied for a trademark of his iconic victory pose
by FARUK IMAMOVIC | VIEW 968
One of the greatest world athletes in history, sprinter and still current world record holder Jamaican Usain Bolt, now wants to register and protect his famous pose with which he celebrated his victories as a logo. The pose in which Bolt leans back and with his arms raised pointing upwards, where one arm is extended and the other bent, is what this world record holder wants to protect.
He filed the request in the United States last week. Bolt became globally famous for this pose when he celebrated victories after winning gold medals and setting world records. Bolt still holds the 100m and 200m world records, making him the fastest man in history.
According to the United States Patent and Trademark Office, Bolt filed for the trademark on August 17. “This is not Usain Bolt’s first application for his victory pose,” Washington-based trademark lawyer Josh Gerben told The Washington Post in an email.
“He had obtained a trademark registration for the logo back in 2009 for a variety of products, but that registration was canceled in 2017 because Bolt did not file proof he was actually using the trademark to sell goods in the United States (which is a requirement to maintain a federal trademark registration)”.
Bolt focuses “more on business ventures”
“While it has been a while since Bolt retired, it is possible he is starting to look more closely at business opportunities,” Gerben said. “Ensuring that his famous ‘victory pose’ is protected with a federal trademark registration would be an important step to unlocking value in Bolt’s brand”.
It shows a "Silhouette" of a man in a distinctive pose, with one arm bent and pointing towards his head and the other raised and pointing upwards". As far as returning to competition, Bolt promised when he retired that he was finished for good.
“I’ve seen too many people retire and come back just to make it worse or to shame themselves,” he said then. “I won’t be one of those people”. Bolt plans to use this logo for branding sunglasses, jewelry, bags, clothing, sports equipment, and restaurants and sports bars.