Mercedes is a car brand founded in 1904 by Daimler-Motoren-Gesellschaft.  The origin of this star comes from a postcard where Gottlieb Daimler had drawn a 3-pointed star representing the ability to use his engine for land, air and sea. In 2019 Daimler decided to create the autonomous division Mercedes-Benz AG, specifically to follow the production of cars and commercial vehicles, while the truck and bus divisions become Daimler Truck AG. Mercedes-Benz is the trademark used by various manufacturers over time.

Its first use dates back to 1926 after the merger of Daimler-Motoren-Gesellschaft (which had used the Mercedes name for its cars since 1902) with Benz & Cie. and the consequent creation of the Daimler-Benz group. The brand was owned by Daimler-Benz from 1926 to 1998 and by DaimlerChrysler from 1998 to 2007. In 2007, following Daimler's disengagement from the group created from the union with Chrysler, Mercedes-Benz is the brand of the new Daimler AG together with Maybach, McLaren (until 2009) and Smart. The emblem, located on the bonnet of the cars, represents a three-pointed star, the distinctive sign of Daimler, surrounded by the laurel wreath of Benz and the words Mercedes-Benz, also on the external crown.